The Partially Examined Life now offers a fine selection of overpriced T-shirts and a mug. Who will be cooler than you when you are sporting one or all of these on your person? Who? Tell me, please, as I'm honestly curious as to your no doubt mistaken apprehension on this topic. You having failed to give a satisfactory answer, I will provide one for you per my nature and/or perogative: No one, that's who.