We recently kicked off a survey to get feedback from you folks about what we are doing well and what you would like to see us improve. We also asked for some demographic and behavioral data to satisfy our corporate sponsor overlords. With typical PEL Citizen and Fan aplomb you responded in numbers to our request. I’d like to share some of what you told us with you and answer the burning question on the minds of quite a few of you.
You are overwhelmingly male. We’d like to see that shift to more gender balance but such it is. Three quarters of you are between 18-44. You have a lot of formal education. 94% attended at least some college, 74% graduated and 38% got Masters, PhDs or other professional degrees.
You are mostly employed (65%) or students (16%) and when employed, make decent money (probably because of the education). You are mostly single (61%), childless (87%) English speakers (84%) who rent and live with others. You work in many different job roles across many industries of varying sizes. It looks like you either own the business or work there: very few managerial and executive types among you.
You are mostly subscribers (62%) who have listened to at least 6 episodes (89%!) 77% of you listen to each episode in it’s entirety and 42% listen two times or more (another !). Surprising to us, almost half of you listen from the website vs a podcast app or iTunes.
We are over-delivering. Your average satisfaction across all measures is 8.7 out of 10 and your satisfaction rating is greater than the importance you place on all those measures by almost 1.5 points. In non-survey speak, for everything that is important to you we are meeting or exceeding your expectations. Same goes for things that are less important to you.
All of the quantificational measures aside, you shared your opinions. Almost everyone who responded left us verbatim comments on what they like and dislike about PEL. Mentioned for ‘likes’ are the respectful conversational tone, the balance between seriousness and flippancy, being deep enough but not dry, approachability, making subjects accessible, variety and our consistency and longevity.
Dislikes include our occasional glibness or lack of charity, length, failure to explain terms, lack of knowledgable guests, bad guests, denseness and the ads. Most of you understand why we have the last one you just wish it wasn’t so or that we were more entertaining when we do them, like Bill Burr.
One final thing you mentioned as a dislike that I’d like to address personally and directly: a number of folks called out that they miss me or wish that I were more involved recently. I greatly appreciate both that my contribution is valued and those of you that made a point of saying so in the survey. I want to tell you that my commitment to PEL has not waned even while my personal situation has precluded my full participation in our increasingly aggressive recording schedule. I started a new job at the beginning of the year which has demanded so much of me that I’ve had to selectively take some episodes off. Hopefully as I settle in I’ll be able to return to a more regular rhythm with PEL. And while I won’t lie and tell you I’m sorry to miss Searle, I wouldn’t and won’t miss the Frankfurt School.