“Without mugs,” Nietzsche famously told us, “life would be a mistake.”
Central to Nietzsche’s concept of “overflowing,” mugs do for humanity what nothing else does quite as well: they hold hot, potable liquids. And, if you’re feeling a bit iconoclastic, cold ones as well.
Outraged by the rise of the English teacup, Nietzsche called for a “reevaluation of all vessels.” The teacup, he tells us, is the ultimate passive aggression: nihilism masquerading as Earl Gray; unconscious “will to chalice”; ressent-tea-ment. The way forward is to embrace an imbibatory aesthetic that combines the joyful excess of a thick round body with the kind of cool, print-on-demand precision that allows us to put Nietzsche’s mug on yours.